OTT services have grown rapidly in popularity over the past few years.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
interest in free streaming services is naturally growing.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
How did OTT services begin?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
OTT became a mainstream choice.
As outdoor activities decreased during COVID,
OTT viewership expanded significantly.
The appeal and limits of OTT services
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Users can watch movies and shows without financial burden.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
With news, more info sports, and entertainment, interest continues to rise.
To wrap things up
Users seek alternatives as OTT pricing increases.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.